Leadership Portfolio and Business Plan Thesis

At the very beginning of my journey of learning how to master a structured business plan at Full Sail University, I have learned how to manage a team by presenting my skills and strength with my classmates in a course called Project Team and Management. My favorite class overall. One of my

best experiences with this course was learning how to manage a portion of production while travelling and learning how to network and communicate wireless with a team across the nation.

In between time, I was in the process of completing an internship with CBS WTVF News Channel 5 (the Nashville based channel 5+) in Nashville, Tennessee. This was a very high accomplishment during the school. I have taken this experience as an example of a leadership activity. I was the only intern for 5+ of the news station so I had to manage time with producing the show, operating the cameras, and guiding others to follow in my direction as the producer. I had the opportunity to practice in every department except the engineering on cables.

Business Storytelling and Brand Development developed knowledge within me to understand how to gain clientele and function a proper business. The 22 Laws of Branding was an instructed book that was needed to complete the course. I enjoyed every chapter of this book because it taught me how to think as the brand and develop the brand in my speech, product, and presentation. My favorite brand overall, is the “Law of the Name”, by making this name it will last forever especially if it is clever.

“Don’t confuse what makes a brand successful in the short term with what makes a brand successful in the long term.” (Ries, Al and Laura)

The leadership activity was used in this process was actually making Pink Poodles Party Productions come into existence. Pink Poodles had their first party. It was the grand opening for “Imported Designs”, Home Décor and Consignment Boutique.

Here are a few photos below:

Entertainment Business Finance, two words: “A Challenge”. This course impacted expertness on calculating funds and other requirements needed to make profit off business sales such as daily spending and other depletions. E.g. What is the relationship between the time value of moneyand inflation? This was a question that was considered in one of the class discussion. Once time value of money is understood, tools are evaluated into capital budgeting to help financial

decisions in planning. In the leadership assignement for this course, I interviewed Steven Segundo, President of Private Wealth Group, LLC, established in 2002, private investment management firm. In the research, the information based on influences of personal finances was shared that led him in to a successful career as a business investor in stocks, bonds and other equities.

Negotiation and Deal making, this course gave you the time to find out who you really are as a leader, entrepreneur, and individual. In the first discussion of class we talked about who we are, how others may see us, and what are our strengths and weaknesses. I described myself artistically creative in expressing my vision. I am confident on my choices and I enjoy the negotiation of creating collaborations with other creative business partners. I am most afraid “if” my visions never come alive in production and losing an opportunity of success in the Entertainment Industry. In this course, we also had the opportunity to practice management as an artist recruiter/producer or as the actor/artist. The process of negotiation can be used on anyassignment in life and will help make situations flow well than what we all may image. The leadership assignment was about an experience I had working with a well-known event planner in Chicago, Illinois, Armelda Byrd. As a student learning the structures of negotiation and deal making, taking advice and pointers from my interview has shown reality of business choices and satisfactory. There were examples of emotions, appreciation, preparation, communication, and relationship bonding.

Product and Artist Management was a very exciting and fun course that took everything course learned before into a recap on how we can produce artist management as an example with our business production. I used “Drake” for an example of developing his career with promotions through Pink Poodle Party Productions and sponsored by Sprite. What made this exciting and fun to experience is that we had to present the assignment as if it was a business proposition for investors.

Christina Martin, creator of BAL, is an Entertainment Business Entrepreneur from McDonough, Georgia. She graduated high school at McDonough High School in the class of 1995. She attended University of Colorado at Boulder, graduated with a Bachelor’s in International Affairs. . She is huge Rock and Roll fan and loves working around Rock Stars. She is currently living in Los Angeles, California, where she has built her foundation of Backstage Artist Lounge. They are noticeable by their image, produce by sponsors and serve as hostesses to all major festivities and events throughout the nation. They connect with talented bands for product sampling and relationship building opportunities.

Advanced Entertainment Law, legal persuasion, for business leadership by the law and knowing how to keep your business actions safe and secured. This was a very informative course. This course has shown the importance for any market that your safety on knowledge and business is pitched by the legal facts and statistics in the book of law. For example, Pink Poodles Ownership and Copyright Legitimates: Copyrights, Trademarks, The Overview of Privacy, Publicity, and Defamation Laws

Misappropriation of Name or Likeness, and the Negotiating the Rights Agreement are a few selected topics that I chose to discuss for my research paper on the legal aspects that will help my business. Those leadership activities effectively express the security of Pink Poodles Party Productions brand, trademark, and representatives legally.

Entertainment Media Publishing and Distributing, the business strategies started to become more noticeable. Press kit, business strategy, and the necessity of having an agent were developed in this course. Here’s an example content of how I produced my Business Strategy:

· MISSION STATEMENT

· EXECUTIVE SUMMARY

· COMPANY DESCRIPTION

· PRODUCT

· MANUFACTURING AND DISTRIBUTION

· MARKETING & PROMOTION

Internet Marketing and Web Search Optimization, I liked this course, it was mostly used on blog development and Google communication. We discussed how we feel education is advancing and is it better, worst, or will it become better. I quote from a previous assignment, ”Legitimately, I think that the Internet is critically and informally useful. I believe that it is resourceful in creative descriptions in writing and designing. It is faster and easier to manage. There is so much information loaded on the internet, it’s bananas work, for example, you can type in any word, phrase, quote, or scripture and there will be some related information all across the world that informs you with information from people’s point of view research. The Internet provides advanced studying from a book, magazine, or newspaper but it can be distracting and make a person lazier.” Also, this course helped envision digital and social marketing to connect with your audience. For Pink Poodles Party Productions, our top promotions on web base are used on Facebook and Twitter.

Mobile Marketing and Commerce was a study on how mobile devices are an advantage for business, I interviewed a few people in the age groups of 14 – 35 on a potential survey for mobile marketing and the usage of any cellular device. Examples of what people like and dislike about their mobile devices. A brief description of how consistent cell phones, home phones, emails, and etc are used on the daily basis. Honest opinions on what people want and need to help build mobile communications. The statistics of this assignment will build my business plan by keeping people informed in the most convenient way such as emails, text messages, and other mobile software downloads, e.g. Facebook, to make sure that my company recognizes what is popular.

ALIVE Magazine, local photographer as in myself attends some events in the Saint Louis area. These are a few selected leadership activities that I have attend and currently attending in Saint Louis as the event photographer.

Parties in the Park

Project Design Fashion Week

St. Louis Wine Festival

Fashion Week

Business Plan Development the class that sorts everything into a complete creation. Categories discussed and combined in research were Investments, Branding, Product Positioning, Strengths and Weaknesses, Communication Strategy, Goals, and Product and Services. Some of the critical and key components while investing are preparing methods to a realistic financial investment business plan that will lead into a growing successful business, for example, Fortune 500. Research the industry where your business belongs to evaluate competition. Find placement location for the company’s market. Customer evaluation to make sure that you are in the right direction and that your business serves as it should. I plan to incorporate a safety net of Pink Poodles Party Productions since it is an event promotions company, cash flow and marketing research are highly important as is for all businesses. The business plan needs to be structured in an easy understood business plan to where investors will know that we cover parties and our brand souvenir products only. My business should be structured in an organized overview and prioritize what products and services are going to be distributed to the market.

Last but not least, Leadership Portfolio and Business Plan Thesis is the complete series of events formulated into a presentation of a complete preparation. Ready to be served.

Party Promotion: "The Abrasive Method" @ The Gramophone on 7/22

The Gramophone is a fun place to see live music and have some drinks. Bring friends or make them at the bar.- From the owner

Hosted by DJ Who featuring Rockwell, Family Affair, Tef Poe, Spark1duh? and KD Assassin

Performing at the live music lounge, The Gramophone, 4243 Manchester Avenue, Saint Louis, MO, 63110, Contact for tickets and VIP @ 314- 531-5700.

Rockwell, St. Louis native-rapper, aka "Northside Phenomenon" has been rocking the house for a few years now. He plans to make a new sound through his music and making it noticeable coming from Saint Louis. One of his most popular tracks "Government Name" has been on the local charts on St. Louis' Hip-Hop Stations.

"He aims to punch through St. Louis's Hip-Hop's Glass Ceiling" (Rockwell Knuckles)

"The most anticipated rap duo to succeed in St. Louis". (Family Affair's Fan Base)

The Family Affair, Identical twin brothers "Mr. R.E.P." (aka Reprezent) and "QB-The Classic" of Family Affair were born. The group began writing thought-provoking lyrics and adding them to

head-bobbing beats. Shortly after graduating from high school, they began performing at local venues and recording their work.

Tef Poe, short for Teflon Poetix, St. Louis Native, performed alongside as well as opened for: Common, De La Soul, Fabolous, Talib Kweli, MF Doom, TechN9ne, Ceel-Lo Green and Lupe Fiasco.

"In due time, The Force should be a household name, one to be reckoned with, one of the mighty elements of their attack will be Tef Poe." (The Smoking Section)

Spark1Duh? aka "Dusty Wallets", St. Louis native and developer of a "Differenter-new based-design of hip-hop".

Based from the ReverbNation, he is known as the "The Iggy Pop of Hip-Hop".

Take a mix of Wu-Tang Clan, Black Flag, and the Beastie Boys as one Artist. Very Electic!

KD Assassin aka Diesel, St. Louis native, lyrical and focused through every detailed verb, noun, adjective, etc stated throughout his music.

"KD chooses to use his voice to promote consciousness and inspiration instead of exploiting the struggle that has made him the man he is." (ReverbNation)

Party Promotion: Industry Research

GOParti seem to be very optimized with its search engines in finding information on the latest events in the Saint Louis area. Their memorable phrase for advertising is expressed as "GOParti - Easily find, share, and promote the hottest events". This website has a structured design on how to stay connected by mobile, facebook, AIM, and other chatting sources serviced through Meebo. You also have the option to add an event to their calendar for their fanbase to participate in your events. The very first thing that caught my eye was the descriptive slideshow of the upcoming events.

STLMag is one of the classic promotion businesses in the Saint Louis Area. They started as a based magazine and later merged into a internet magazine web

site that leads Party Events, Community Events, Restaurant Guides, Health & Beauty, Blogging, and Home Guides. What makes it resourceful to search for is that it is very popular and commonly known because of its title with the city's name. On the website there are tablets to choose from, Promotions is one of them, in presentation there is a list of events and giveaways from promoters at their foundations. For example, "Nominate a Single" which is a united event of singles in the St. Louis area with motives that are astonishing and photogenic to represent the Top Singles feature for the Saint Louis Magazine.

ArtsZipper is one of Saint Louis' Event Calendars on Arts and Culture. They are partnered with STLToday, the #1 Saint Louis Website. "Fun on the Fly" gives a list of categories that of your interest in events such as Architecture, Film, Dance, Poetry, Music, Performance Art, Visual Arts, and much more. Their is a gadget where you can add an event to their calendar for their fanbase to participate in you events. The Regional Arts Commission are their top producers of this production. Twitter, Newsletters, and Facebook are also used for advertisements and connection with followers. For instance, in the Film category, Missouri History Museum of Film will be presenting a screening of James Rutenbeck's Documentary Scenes from a Parish. It is also a Free Event, on July 24, 2010.

Pink Poodles Party Productions will target an audience that follows all day events in the metropolitan area of Saint Louis, Missouri. To illustrate, Photographers, Musicians, Designers, and other artists who love the sight of the nightlife of people in fashion, music and light works. Dancers who love to party in movement and vibe to the cultural design of tunes and lyrics of a poetic artist. Writers aka The Visionaries, who observe and study their surroundings. Development of memories in culture and creation. Pink Poodles with post links to followers from Twitter, Facebook, Newsletters, Radio/TV Advertisements, the webpage Calendar Events, and any other resourceful developments that keeps contact to the target audience. The audience purpose of exploring events through Pink Poodles will lead them through an extraordinary experience of fun and excitement.

The trends that are identifiable in the market of promotions are the common hosting factors in promoting an event. The listed companies above and Pink Poodles all have the same interest but different views on promoting. Those interests are Fashion, Culture, Music, Film, Community Events, Subscribing to Mobile Alerts, E-mails, Twitter, and Facebook. Last but not least, targeting the hottest phenomenal bashes in Saint Louis, Missouri.